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AgriTourism and its Types | Example, Purposes and Importance | AgriTourism in Pakistan

AgriTourism is a type of tourism that provides visitors with an educational and entertaining experience of a rural setting. It is based on the premise that tourism in agriculture can be used to heighten awareness about environmental issues, nutrition, food preparation, safety, agricultural practices and other topics. The International Agri-Tourism Society defines AgriTourism as “the set of activities through which people seek out direct contact with agricultural systems so they can see them in practice or learn about them.” AgriTourism also has much in common with experiential education, where students participate actively in doing something – not just observing it.

Agritourism is described as “a type of commercial enterprise that combines agricultural production and/or processing with tourism in order to attract people to a farm, ranch, or other agricultural business for the objectives of entertaining and/or educating the visitors while also producing revenue for the farm, ranch, or franchise owner.” Producers and ranchers that want to diversify their businesses might benefit from agritourism groups, resources and networks, and other relevant organizations. These organizations frequently give information and resources, and they can be beneficial in a variety of ways.

Agritourism is a farm or pasture tourism enterprise that draws visitors. It primarily provides customers with a one-of-a-kind opportunity to engage with the food suppliers that they would not otherwise have. Organic vegetables are available for visitors to observe and pick directly from the farm. If you wish to turn your farm into this sort of small company, there are several forms of agritourism to explore. Agricultural tourism has become an essential part of the survival strategy for many small farms. Farm operators may secure a steadier income by diversifying their economic businesses. This is because agritourism activities may take place at periods of the year when crops are not in season, as well as offering an entirely distinct source of revenue. 

 According to research, agritourism enterprises often help their local communities by attracting tourists. The economic boost provided by increased traffic might be useful to rural communities in need of revenue diversification. Agrotourism offers a variety of services and projects both on and off the farm, such as farm tours, identifying and engaging in the farm entrepreneurs’ everyday tasks in agriculture, farm and animal care, local food tastings of farm goods, lodging, and participation in agricultural, national, and private festivals and events. Also, direct product purchases through agricultural picking programs, farm shops, and other means. Agro-rural tourism, on the other part, is still a relatively young undertaking in the social and economic development of rural residents and farmers. The most distinguishing element of the Agro-rural tourist business is the diversity of its operations, which aids in their dissemination and development. Many governments, groups, tourist and agricultural enterprises, and rural developers are now interested in bringing traditional and local cuisine to rural regions and into the daily lives of farmers and rural residents.

Types of Agritourism

Education and experience

Some of the most prevalent forms of agritourism include educational and experience-based activities. Customers participate in hands-on agricultural activities as part of this program. The idea is to give clients a hands-on experience with a farm so that they will be more likely to purchase its goods. The most typical education and experience agritourist examples include U-pick produce (apples, berries, pumpkins, etc.), Tours of schools, gardens, historical exhibitions, animal farms or petting zoos, recreational activity lessons or seminars Educational camps, Farm or ranch labor experience, Habitat rehabilitation or conservation activities, Foraging

Direct market

This sort of agritourism focuses on selling products or organic products to clients directly. Customers seeking direct farm-to-table meals would like this. These are also promoted as “all-natural” or “organic” items. Roadside farm stalls, Farmers’ markets, Handcrafted goods, and farm/ranch promotional items are all examples of direct-market agritourism (shirts, mugs, etc.)

Organizing a tour around the farm

People are becoming more concerned about what they eat and where it comes from all around the world. As a farmer, you may help children learn about different sorts of crops, agricultural operations, harvesting methods, farm animals, and animal breeding methods by teaching and informing them. In addition to giving visitors a pleasant impression of agriculture. Large or small groups, as well as senior people, kindergarten children, specialists in a certain industry, or interested customers, can all benefit from tours. To learn more about how to arrange a farm trip, contact us.

Agriculture Education

Agriculture, natural resources, and land management are all taught in agricultural education. Agricultural education at the university level is largely focused on preparing students for careers in the agricultural industry. Horticulture, land management, turfgrass management, agricultural science, small animal care, machine and shop classes, health and nutrition, livestock management, and biology are some of the subjects included in an agricultural education program. • Agricultural education is widely available at all levels of education, including elementary, secondary (including middle and high school in the United States), tertiary (including vocational schools and universities), and adult. Elementary agriculture can encompass topics like how plants and animals develop, as well as how soil is farmed and conserved and is typically taught in both public and private schools. Vocational agriculture prepares people for employment in production, marketing, and conservation, among other fields. College agriculture entails the preparation of individuals to teach or do research in the disciplines of agriculture and food science. The public is educated about food and agriculture through general education.

Recreation and Event

Ultimately, this kind of agritourism entails the use of farmland for various marketing endeavors. Farmers typically hold a variety of marketable events to attract visitors to purchase farm-produced goods. Some events may be dependent on the farm itself, or they may just make use of the farm’s space. Whatever the case may be, these events are designed to encourage people to buy local items. Off-roading, Bicycle trails, Boating, Rock climbing, Swimming area, Wilderness experiences, Music events, Hunting trails, Horseback riding, Wildlife viewing and photography, Fishing, Camping, Picnicking, Off-roading, Bicycle trails, Boating, Rock climbing, Swimming area, Wilderness experiences Recreation and event agritourism include weddings, corporate or other retreats, living history events, seasonally themed festivals, specific crop or product-related festivals, stargazing, and food contests.

Examples of Agritourism

AgriTourism is now a global phenomenon and can be found in many parts of the world. The most popular destination for agritourism is Italy, where approximately 26 million people visit farms each year and spend an average of 3 hours on the farm. Other European countries like Germany and France also feature farm holidays that attract millions of visitors annually.

In developing countries farm tourism also makes great progress, farmers have been able to use their knowledge and skills to market products like vegetables to overseas buyers resulting in increased income. AgriTourism has helped developing nations to increase exports and foreign exchange earnings by exploiting opportunities that are often overlooked by other forms of tourism. Ghana, for example, exports cocoa butter (used in making chocolate) which generates US$ 100 million every year, equivalent to 10 percent of its overall national export revenue.

Agritourism businesses may be found all throughout the United States, Italy ( their called Agriturismo) and the world. These enterprises range in size from tiny seasonal operations that provide limited consumer services to big year-round companies that provide a wide variety of consumer services. Agritourism examples include Pumpkin patches, corn mazes, U-Pick operations, petting and feeding zoos, dude ranches, demonstration farms, agricultural museums, living history farms, on-farm farmers’ markets, rural bed and breakfasts, and garden tours.

Purposes of Agritourism 

Agritourism is the act of visiting a working farm or other agricultural, horticultural, or agribusiness activity for the purpose of enjoyment, education, or active participation in the farm’s or enterprises’ activities. Agritourism contributes to the sustainability of rural lifestyles and landscapes while also providing opportunities for “sustainable” or “green” tourism.

In the temporary, develop and advertise current agritourism opportunities. In Brief, it creates a series of workshops, seminars, and publications to assist farmers and businesspeople in the creation of future Agri-tourism destinations.it also ensures the market for agricultural products and encourages agro-based businesses. To provide an environment-friendly and prosperous tourism experience.

To generate income

Agritourism means more customers to farms which in turn brings more revenue, visitors can learn firsthand how the crops are grown and then purchase the product for consumption or perhaps even for resale at home. Agritourism could become a crucial source of revenue for small-time farmers who are generally considered poor by tourist operators.     

To promote environmental awareness

Visitors are exposed to many different forms of agriculture depending on where they choose to spend their holiday so they can learn about cultivation methods too. They will have opportunities to see how organic food is produced, crop rotation systems being used, water management, animal husbandry etcetera making them aware of agricultural processes that have a minimal negative impact on the environment. To promote food quality and safety

When visitors take a farm tour they can learn about how those fruit or vegetables are grown. They can talk to local farmers about their techniques, ask questions then decide for themselves if the product is healthy and safe to eat.    

To strengthen community ties

Agritourism helps to boost tourism in rural areas which will result in increased revenues for the country as a whole. The additional income can be spent on repairing roads, schools, bridges etcetera, creating jobs and stimulating economic growth.

To enhance cultural awareness                                                

Visitors often have opportunities not only to see work being done but also get involved eg helping with planting, harvesting etcetera, this can also lead to learning about other cultures and how their lifestyles are different from the people they normally associate with at home.

Importance and Benefits of Agritourism

Agritourism offers a unique chance to integrate components of the tourism and agricultural sectors to give travelers, farmers, and communities a variety of financial, educational, and social benefits. Agritourism provides producers with an extra source of income as well as a channel for direct marketing to consumers. It boosts the tourist business by boosting the number of visitors and the length of their stay in a certain location. Agritourism has the ability to improve local tax bases and create new job possibilities for communities. Agritourism also gives public educational opportunities, aids in the preservation of agricultural areas, and allows states to build corporate businesses. While agritourism may open up new cash sources for farmers and landowners, it also raises new legal concerns.

It is an encouraging and distinguishable action and investment that enlighten all members of society about the importance of rural areas and their investments in agriculture and tourism, as well as to give effect to their role and contributions to the national economy.

  • Agritourism is providing employment opportunities for young people, particularly in rural areas.
  • It increases the market for traditional rural products, offers value-added options for working, and allows farmers to boost their earnings and continue their agricultural labour.
  • Well-developed agricultural tourism systems in rural areas have the potential to reverse negative economic trends by bringing in visitor’s and creating more jobs and local business ventures for rural residents.
  • Opportunity it offers to earn additional farm income, diversify products and marketing, build relations within the community 
  • Provide employment for family. Adding farm recreational activities and entertainments has been a successful strategy for increasing customer traffic to existing farm retail outlets.
  • The skills of management and the spirit of entrepreneurship will be improved.
  • There would be development in the consumer markets and as a result, employment increases.

Agritourism in Pakistan

Agriculture is a mainstay of Pakistan’s economy, contributing about 20 percent to the GDP and employing 41% of the workforce. Agricultural tourism is growing rapidly in South Asia but being a culturally diverse country with four provinces, each having its own distinctive social fabric, visitors can see a little bit of everything here from rural areas to metropolitan cities.

Pakistan’s economy relies heavily on agriculture. In Pakistan, 60% of the land is classed as rural, while 70% of the population is involved in agricultural activities directly or indirectly. Furthermore, rural Pakistan has a diverse culture, customs, and festivals. Tariq Tanveer of Qadir Bux Farms and Tofiq Pasha has taken the initiative to start Agritourism in Pakistan. Agritourism development corporation of Pakistan connecting people through food, farm and education. If we develop agritourism, Pakistan’s rural regions may become key tourist destinations, boosting economic activity in rural areas and, in turn, helping farmers make more profit. People and their children are destined to remain behind closed doors in front of televisions, laptops, and video games as a result of contemporary technology and rising urbanization. They do not have access to the countryside. They have no idea how their forefathers and mothers lived or farmed the fields in villages.

Pakistan offers agritourism activities which include farm tours, paddy transplanting, harvesting and threshing, livestock farming to mention a few. Visiting local fruit farms can be a lot of fun as you have opportunities to sample the produce but only if it is safe to do so because there are often loads of different fruits that you’ve probably never seen before! Pakistan has a rich and varied landscape, from the Himalayan mountains to vast deserts and coastal areas. Hugely diverse ecosystems provide habitats for gazelles, deer, pigs, rare birds e g Siberian cranes, red-breasted geese etcetera; there are also wild boar (which is very dangerous), leopards tigers bears, and wolves, together with venomous snakes like vipers or cobras waiting to strike so you do need to stay alert!

Agritourism Events In Pakistan

There are a number of annual events being held here throughout the year. The National Horse and Cattle Show is an equestrian championship where members from all over Pakistan compete against each other to win the top prizes. It includes a cattle parade as well! This event takes place on a national scale in various cities throughout the year. The National Agriculture and Food Technology Show is a big event where you can meet experts in their fields, visit stalls to learn about different products and equipment being used at modern farms, enjoy cooking demonstrations from local chefs plus lots more.

Agritourism can give a wealth of experience and knowledge of various farming methods to the next generation and visitors. Visitors may bathe in tube wells and even participate in plowing fields. They will also be able to sample fresh fruits, veggies, and other foods, whereas urban youngsters mainly consume junk food and chocolate. They will be able to get closer to Mother Nature and experience new things in life in this manner. Farmers will be able to sell food and art & craft goods if agritourism grows, which will raise their profitability. Farmers don’t need a lot of money to start agritourism; all they need is little help from tourists. Although the economic disparity among farmers is widening, agritourism will bring new jobs for rural residents as well as opportunities to make money through small and medium businesses. Agritourism will diversify the community economy, allowing farmers to be less reliant on crop profits.

The government of Pakistan should implement a program as a priority to promote agritourism in Pakistan and enjoy economic advantages. Starting with management skills, the tourism department may form teams and send them to communities that can offer agritourism to provide training and instill in farmers how to accommodate guests and handle things. These groups, in collaboration with farmers, may create tour packages for tourists.

Robina Khaliq
Department of Agronomy
University Of Agriculture Faisalabad

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